This Week in Fashion: 11th-15th July

1. Born to be cool

VB has added a baby girl to her brood of blonde-locked boys. And the name of choice for this soon-to-be superchild? Harper Seven. Maybe I am having a baby name taste crisis, but it's fully grown on me. Admittedly Seven sent the world of twitter into competitive fury as to who could tweet the funniest number-related jokes, but line her up with Romeo, Cruz and Brooklyn and it all kind of works. 

Will Posh carry the bag or the baby?

 2. Ri-Ri for Armani

Congratulations to Rihanna. Months of gyrating on stage in high-waisted panties has finally paid off as she's landed an underwear campaign for Mr Armani no less - set to be fierce. It may be raising the old celeb/model debate as to who should front fash campaigns but who cares, that's one hawt derriere coming to a billboard near you.

'Working' it

3. Oh Rosie

Rosie ''can't act for toffee'' Huntington-Whiteley may not be winning an Oscar for her performance in the new Transformers flick, but she has scooped the prize as the first 'Burberry body'. We're told this is the campaign image for a new fragrance...

I guess we just have to hope that one spritz will ensure we all look like this in a trench coat. So, while I don't really understand what a Burberry body is, I'll have 10 please.

Cos one can't have too many pictures of Rosie

4. DIY fever

It's not exactly 'news' but I think it's an perfect at-desk activity and you'll wear them all summer long  - it's customised converse. After deciding your 'shoe personality of rock 'n roll, skate or preppy', choose between the different styles of trainer and coloured laces. Adorn with patterns until you go dizzy. Wear them to festivals! Get snapped for street style! Go wild!

5. It's here

Cue Leicester Square mania.